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Information for exhibitors

General

  • Date

    2 October 2026

  • Location

    Marktplatz, 6020 Innsbruck

  • Visitors

    Expected attendance for 2026 to be confirmed.

  • Set-up from

    12:00

  • Serving

    13:00 to 22:00. Exhibitors must be present until the end of the event.

  • Number of exhibitors

    15+

  • Parking

    Surrounding car parks and parking garages.

Stand information

  • Dimensions

    Length 2.95 m, height 2.47 m, roof depth 1.82 m.

  • Sales area

    201 cm × 83.5 cm.

  • Power and technology

    Provided – please state your requirements during registration.

  • Equipment

    Dispensing equipment and gas, any refrigerators and marketing material such as roll-ups and beach flags are to be brought by the breweries.

Sales and dispensing

  • Cash desk

    One stand is reserved for selling value tokens and handing out glasses; age checks also take place there.

  • Value tokens

    Only Beer Alps value tokens may be redeemed at the brewery stands. They are exchanged for cash at the cash desk at the end of the event (1 token = €1.00).

  • Deposit system

    Glasses are issued against a deposit. Please encourage visitors to keep using the same glass; rinsing stations are provided.

  • Beer styles

    Each brewery may bring as many beer styles for dispensing and tasting as it likes.

  • Bottles

    Bottles may not be handed to visitors. Bottled beer must be poured at the stand.

  • Condition

    The cheapest beer at every stand must be offered at €3.00 per 0.3 l.

Schedule and contact

  • Award ceremony

    The Beer Alps Competition award ceremony takes place between 17:00 and 19:00.

  • Bad weather

    The event goes ahead in any weather.

  • Contact

    For any further questions, reach us any time at info@beeralps.com.